| Kerala is a state on the tropical Malabar Coast of southwestern India. Nicknamed as one of the "10 paradises of the world" by the National Geographic traveller, Kerala is famous especially for its ecotourism initiatives. Its unique culture and traditions, coupled with its varied demography, has made it one of the most popular tourist destinations in India. Growing at a rate of 13.31%, the tourism industry significantly contributes to the state's economy. The Kerala Tourism Development Corporation, the government agency that oversees the tourism prospects of the state, has adopted the brand God's Own Country for its campaigns. The slogan holds global Superbrand status. |
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The backwaters in Kerala are a chain of brackish lagoons and lakes lying parallel to the Arabian Sea coast (known as the Malabar Coast).
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Kerala receives an average annual rainfall of 3107 mm — some 7,030 crore m3 of water. Kerala's rains are mostly the result of seasonal monsoons.
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Kerala's culture is mainly Dravidian in origin, deriving from a greater Tamil-heritage region . Kerala's culture was elaborated through centuries of contact with other cultures.
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A procession of gold-caparisoned Kerala elephants at the Thrissur PooramLike the rest of India, religious diversity is very prominent in Kerala.
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Medical tourism, promoted by traditional systems of medicine like Ayurveda and Siddha are widely popular in the state, and draws increasing numbers of tourists.
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